![]() ![]() Last Crumb is delivered in a box with information on every cookie. “The experience gave me an invaluable background in seeing what makes consumers tick and building strategies based on those insights.” “Right before Last Crumb, I was working for an Esports company where I learned about the culture of merch drops and the brand affinity that drove people to purchase,” Arnold said. ![]() Arnold and Jaeger created more than 1,000 potential flavors and went through rigorous taste testing to narrow down the top 84 (including classic chocolate chip as well as fan-favorite flavors like banana) and say that each bite is worth the price tag - which sits between $140 to $160 a box.īefore starting Last Crumb, Arnold came from a strong marketing background with more than a decade of experience in developing digital media strategies, managing brand partnerships, influencer programs and social media campaigns - something she brings into building out the experience for consumers at Last Crumb. The recipe uses a homemade European butter mixture, handpicked vanilla and French chocolate cut into bite-size pieces. After a year of developing our ideas and turning them into a brand, we landed on delectable, decadent cookies with an elevated experience that comes from our quality, packaging and exclusive ‘drop’ model.”Įach cookie from Last Crumb’s is baked over a three-day period, which the company says allows the flavors to truly come to life. “We wanted to bring luxury, exclusivity and most importantly, a unique experience. “One night, both of us were at a dinner party when we started talking about our shared interest how we could bring something new and unexpected to food-focused consumers like ourselves,” Arnold said. Friends for more than a decade, Arnold told WWD that Jaeger’s “knack for baking some of the best cookies had ever tasted” was also well documented. The small business, started by cofounders Alana Arnold and Derek Jaeger, was launched out of a mutual love for meaningful and luxurious dining experiences. Brands have been harnessing the power of limited-drops to build up exclusivity for decades, but for the Last Crumb it’s a practice that allows them to bring consumers cookies baked in small batches to perfection. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |